Change4Life initiatives with WSCC


Change4Life 2019 campaign

A new Change4Life Nutrition Campaign for 2019 has been launched. The campaign aims to encourage families to cut back on sugar by making a few simple swaps to their everyday food and drinks. Children in England are having around 2,800 sugar cubes more than they should each year, more than double the maximum recommended amount.
Retailers and manufacturers are supporting the campaign by highlighting healthier options and many will be using a new Change4Life ‘good choice’ badge in-store and in their own advertising and communications.
4.2 million activity packs will be made available for free via primary schools and local authorities and teachers will receive new free teaching resources and can visit the School Zone to download materials to teach healthy eating.
 A sugar swap toolkit is also available for professionals to use with families, which includes:
  • Information on the range of Start4Life and Change4Life resources available to order and download.
  • An activity book with fun ideas for teaching healthier eating messages to parents and children. Activities use the magic of storytelling, rhyming and counting to relay memorable healthy eating and dental health messages. 

Train like a Jedi 

 The Change4Life summer campaign was ‘Train like a Jedi’ (TLAJ).  Public Health England (PHE) and Disney UK have launched a brand new national Change4Life programme – “Train Like A Jedi” – to help children to becomes more active.
Taking inspiration from everyone’s favourite Star Wars(TM) characters Rey and Luke, it encourages children to become more active as they learn to master the ways of the Jedi with a fun play along video. The video features British Taekwondo athlete and double Olympic gold medalist Jade Jones, who alongside a special appearance from BB-8, leads children through a series of Jedi inspired moves.  Combined together, the 12 moves become one special Jedi training routine that helps children learn and master six key skills – technique, strength, stamina, speed, agility and mastery.
West Sussex County Council’s Health Promotion Resource centre loaned out the TLAJ kit to Southdowns Leisure (both Davison Leisure Centre and Worthing Leisure Centre) for their Summer Holiday Programme. 
 Worthing Leisure borrowed a number of additional healthy eating/physical activity resources to support their Summer Programme and it was so successful that they have requested them again in February.
 Visit the Change4Life website for more details:

Change4Life -  Healthier Snacking Challenge

A new Change4Life campaign launched at the end of January aiming to help families choose healthier snacks and reduce their child’s sugar intake. 
 As part of this campaign, West Sussex Libraries encouraged families to think more about the sugar, saturated fat and salt in their diets by inviting them to take part in The Healthier Snacking Challenge, run in partnership between Public Health and the library service, which took place in all 36 libraries across West Sussex from Monday, 22nd January to Saturday, 24th February. It was focused on promoting the new Change4Life campaign and encouraging healthier snacking through a ‘treasure hunt’ style quiz; the library service provided the prizes (12 healthy eating cookbooks). 
378 people took part and the winners are currently being informed. 

Stepper Activity

 As part of an Eat Right Stay Bright roadshow at the end of January, Chartwells (who deliver the programme as part of the school meal contract) used a Change4Life stepper activity kit. 
Feedback was very positive: the children loved the kit.  They were given 30 seconds to compete against another child on the stepper to see who could get the most steps in.  The older children loved the competitive element of the game, with the adults also showing a slightly competitive side!  The younger children seemed happy to try and beat their personal best.  
 A total of 150 visitors attended the event (90 children and 60 adults) and a total of 800 steps were taken.

Be Food Smart

The Public Health England (PHE) BE Food Smart campaign launched nationally on 3rd January 2017, with the news stories that children are eating more than half of their daily sugar intake in their breakfast.
The campaign feedback from PHE showed that 115 new registrations from West Sussex were logged onto the Change4Life website during the campaign period. 24,051 emails were sent from Change4Life to West Sussex residents with an average 12.8% open rate. Further changes to primary school meals provided by Chartwells have resulted in more sugar being removed.

Sugar Smart campaign

Promotion of this campaign has increased the awareness of the messages around sugar reduction, and advice on lower sugar swaps.
A pilot 6 week weight management programme for children with special educational needs and disabilities has run in Mid Sussex. At the end of the programme the fitness level of the young people had increased, weight had been maintained, and they were reporting changes that they had made to their food intake.
Educational sessions to primary care staff from Coastal West Sussex CCG have been delivered by the public health team on identification of overweight children and young people. The team also delivered a sugar reduction display in the market place at the same event attended by over a hundred professionals.
A school based competition to design a West Sussex sugar reduction logo was won by a pupil from Storrington First School, The winning design is shown on the left.

Educational sessions to primary care staff from Coastal West Sussex CCG have been delivered by the public health team on identification of overweight children and young people. The team also delivered a sugar reduction display in the market place at the same event attended by over a hundred professionals.