Engaging with residents through social media
We continue to review our social media activity against our own targets and against comparable partner organisations. We will be working with services, partners and others to ensure the listening and engaging we are doing with residents through social media is as effective and useful as it can be. This will then help us shape our social media content on a daily basis. The quality of the content we post will contribute to the success of meeting our targets.
Social media links
We aim to increase social media activity by 10% each year
March 2020 performance
The past year has seen some positive results and an increase in both fans and followers on both channels.
On Facebook, we’ve seen an increase of approximately 28,000 engagements to a total of 48,856, over 20,000 total clicks to a total of 30,039 and an increase in just over 2,700 fans to 8,845 compared to 2018–2019.
In June, our most liked Facebook post was when we congratulated our Head of Libraries, Heritage and Registration on receiving a British Empire Medal in the 2019 Queens Birthday Honours for services to Libraries which got over 270 likes and 89 comments.
On twitter, we have seen a decrease in tweets and engagements but have increased followers to just over 48,000 which is an approximate 1,800 increase on 2018-2019.
In March 2020 our tweet with the most retweets was following the COVID-19 pandemic and the latest government advice.
We are now linking up more with an email marketing strategy utilising our resident’s newsletter to increase engagements and traffic to our social media channels in 2020 – 2021.