December 2018 performance
The annual Experience West Sussex marketing campaign concluded in 2018 with the Winter campaign, focused on Arts, culture, heritage and gardens, featuring a number of galleries and museums. Results will be available in the coming months, but are initially promising, with social media followers having increased to nearly 37,000. An Economic Impact Assessment for the 2018 campaign is underway, and has had a good level of response.
The ‘England’s Creative Coast’ project, working with partners in Kent and East Sussex to promote the cultural offer of our region to international visitors is progressing well, with many a number of attractions featured including Pallant House Gallery, Chichester, and Arundel Castle. International promotional activities will be taking place early in 2019.
September 2018 performance
The new Experience West Sussex website was recently launched in July, and content is now featured across eight different themes to market the West Sussex offer to visitors. Museums and theatres are promoted through the ‘Art and culture’ theme, and specific events are listed through the ‘What’s on’ page. The website features over 300 businesses, and includes a number of museums and theatres, including the Weald and Downland Living Museum, The Capitol Horsham and the Ropetackle Arts Centre. The Winter Campaign, launching in October, will be focused around the ‘Art and culture’ and ‘Heritage and gardens’ themes, and museums and theatres will be featured through our social media platforms, which have over 35,000 followers, display advertising, e-newsletters, itineraries and press releases.
We are involved in ‘England’s Creative Coast’, an ambitious cultural tourism project led by Turner Contemporary and Visit Kent which aims to increase tourists to the coastal region of the South East (Essex, Kent, East Sussex and West Sussex) by promoting the exceptional art and cultural visitor experience. We are working closely with our partners Pallant House Gallery and Cass Sculpture Foundation to promote West Sussex through this project.
July 2018 performance
The latest survey results for 2017 are now available from Visit Britain. Twenty attractions in West Sussex took part in the survey and the latest results show a total of 3.7 million visitors to West Sussex. This compares to 1.9 million in 2016. The steep increase is mainly due to the inclusion of Chichester Harbour visitors in the 2017 results, of which there were 1.5 million visitors to Chichester Harbour.
Quarter 1 - June 2018
The County Council is working with its partners through Experience West Sussex to promote attractions and activities to residents and visitors, including through marketing campaigns. The county’s museums and theatres are featured in the web site, social media and other marketing activities.
This measure is taken from the Visit Britain website (see link below) who invite all English visitor attractions to take part in an annual survey recording visitor numbers and entrance fees.
List of museums in West Sussex
Theatres in West Sussex